From the smallest to the largest, every company has a commercial name. However, not everyone has what could be called a brand and that is exactly where the challenge lies, which at IMA we assume complementing our market research services with branding.
This involves putting value on a relationship that is often overlooked: the coherence of the corporate identity and the relevance of what it does differently. All this, in order to turn the occasional consumer into a loyal fan.
In IMA Opinion and Market, we have provided for more than 25 years research and brand development services focused on improving and adapting to the demands of the national market.
FROM RESEARCH TO ACTION
A continuous effective between the knowledge of knowledge and the planned strategy of management of the results and conclusions of the investigation in products of marketing of value for the mark and the client.
We plan, manage and execute that directly and quickly benefits brands and customers. We have tactical marketing boutique solutions, both in Communication and Project Management.